It is no secret that advertising is going digital, moving from the older print age. If I were to teach the youth of today about advertising there are several things I would make sure they knew.
This is one of the most dynamic and creative industries, one that changes rapidly. Advertising has changed in many ways due to new trends, different audiences, and different products. The advertising industry holds more change than the previous 80 years. Increasingly empowered consumers, more ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
Today consumers are increasingly in control of how they view and interact with the media. This happens by filtering the advertising in a multichannel world, by shifting their attention from traditional TV to skipping ads, sharing and rating tools. Thanks to technology, advertising is pushed forward by the introduction of new innovations and approaches for controlling online intelligence.
Advertisers are constantly trying to monitor and measure the amount of data across the web. While social metrics like tweets, likes, comments and mentions record the consumer engagement, companies have yet to determine how these connections drive a company’s growth. In the next few years’ companies will be able to connect the dots between engagement and customer possession.
With the rise of the smartphone, advertisers have been taking advantage of this method of online consumption. Mobile ad clicks and purchases have been low, but in the years to come a new generation of mobile networks should support even better online experiences, creating more opportunities for advertisers.
With methods evolving and changing so rapidly, who knows where advertising will take us in the next five years. Over the past decade there have bee massive changes to the digital advertising industry but the main objective to sell the idea or product remains the same. As an advertiser you want to build a relationship with you customer and the brand. Building relationships are one of the most important aspect to hooking your customer. After all the change, some things just stay the same.