What do you do in a social crisis???

After just searching the web for a research project I am working on I came across this article: 4.5 Tips for developing a Social Media Crisis.  This is great for any one to know what to do in not only a professional standpoint but a personal one as well.

So how do you prepare for a social media crisis:

Designate a spokesperson.

  • Who is going to respond to all comments.  One person should be driving the boat.  Make sure that you keep your passwords to only one person so everyone is not commenting on all social media mediums together.

Prepare Responses beforehand

  • We all hope that there will never be a crisis but make sure you have a plan in place for different scenarios  just in case.  You can never bee to prepared in a case of emergency.

Create a game plan for comments

  • Figure out what comments are going to be said and how the wording will flow. Do not argue with fans or bicker back and forth.  Be polite and professional.  Having a game plan for disrespectful comments will pay off.

Keep the negative comments up

  • Never give into the negative comments.  Dont make or comment on these negative comments.  Stay away form making slanderous and negative phrases on social media sites.

 

Now that you’ve had the recap, hopefully we all will follow these plans and be prepared for a social media crisis. Click on link below to view full article:

http://www.copypress.com/blog/4-5-tips-for-developing-a-social-media-crisis-plan/ 

 

Best!

MG

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To Advertising of 2013 and beyond

It is no secret that advertising is going digital, moving from the older print age. If I were to teach the youth of today about advertising there are several things I would make sure they knew.

This is one of the most dynamic and creative industries, one that changes rapidly. Advertising has changed in many ways due to new trends, different audiences, and different products.   The advertising industry holds more change than the previous 80 years. Increasingly empowered consumers, more ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.

Today consumers are increasingly in control of how they view and interact with the media.  This happens by filtering the advertising in a multichannel world, by shifting their attention from traditional TV to skipping ads, sharing and rating tools.  Thanks to technology, advertising is pushed forward by the introduction of new innovations and approaches for controlling online intelligence.

Advertisers are constantly trying to monitor and measure the amount of data across the web.  While social metrics like tweets, likes, comments and mentions record the consumer engagement, companies have yet to determine how these connections drive a company’s growth.  In the next few years’ companies will be able to connect the dots between engagement and customer possession.

With the rise of the smartphone, advertisers have been taking advantage of this method of online consumption.  Mobile ad clicks and purchases have been low, but in the years to come a new generation of mobile networks should support even better online experiences, creating more opportunities for advertisers.

With methods evolving and changing so rapidly, who knows where advertising will take us in the next five years.  Over the past decade there have bee massive changes to the digital advertising industry but the main objective to sell the idea or product remains the same.  As an advertiser you want to build a relationship with you customer and the brand. Building relationships are one of the most important aspect to hooking your customer. After all the change, some things just stay the same.

Smile while Driving…Das Auto

What is conversational marketing?  This is relationship formed by advertising for the new age of advertising. It involves personalized communication that can be written, verbal, online, etc.  And it involves listening.  One has to listen to the discussions that are happening about the brand and ask to be involved in the interaction.  Relationships are something that are formed, but conversations are ongoing and evolving.  This requires both the consumer and brand/product to participate. By both parties included, this strengthens the relationship.

An example of this would be the interactive advertising from Volkswagen. Soon there is going to be an app that gauges how much fun you’re having on trips in the car.  This app is for Android and is apart of Google’s  “Art, Copy & Code” initiative.    It should be released this summer, right when all the road trips begin.  It goes hand in hand with building a relationship with brand and consumer.  Volkswagen is trying to build this happy have adventure outlook by providing an app their audience can relate to.  Social media is all the rage and why not add another app that can track your every move.  The risks of this are some bugs that may come from this and possible hacks?  It hasn’t been released yet so I would have to write more when summer comes.

MG.

Click here to check it out

Where did you go?

Have all the good ideas been taken?

Well, like history a lot of ideas have been repeated in advertising.  Some are copied, some similar, and some just have a newer twist.  But you have to admit…while brainstorming for ideas, as different as you really think they are, majority of the ideas have been done before at some point in time. Don’t feel alone, everyone is guilty of not having complete original ideas.  So how do you come up with original ideas? What a great question?  And who has the answer to this?

One should take those great ideas and some how mold  and make them your own. I know that things start to sound like something else to some degree, but take those ideas and create a new twist.  Here are some methods I take to be more original:

  • Come up with your own world and how you could do things there.  What would your rules and regulations be?
  • Listen to music
  • Sit outside
  • Write down all ideas for 2 minutes
  • Write down some objects that remind me of the subject (15)
  • Go through the dictionary
  • Try to stay off the net
  • Draw ideas
  • Close my eyes and relax

So here are some methods of mine…What are yours?

MG

Fall in Loft all over again.

Connections at the Loft!

One of my favorite brands, and one I currently work for, is Ann Taylor Loft.  This is the sister store of the original Ann Taylor.  The brand represents what it means to be a “real woman.” They believe “best relationships are built on trust. Well, that and an amazing wardrobe. We became a trusted personal stylist by connecting with women on a genuine level – equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering versatile, accessible and affordable fashion with undeniably feminine appeal, special and unexpected details and a flattering fit.”

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