How are you learning to communicate?

During this past week at Radford University in Virginia, Communication Week took place.  The Coms department had several key individuals, in various communication fields, to share their experiences and insight the to RU students.  These wonderful people took time out of their busy lives to help us out. I have to say it was awesome to see so many fellow communication students out this week to hear everyone speak!

Of all the wonderful guest speakers I was able to attended these three:

Joanne Rae – Demonstrated  how to be a professional in the workplace and during interviews

  • She gave tips on what to and what not to wear
  • What is appropriate during an interview.  
  • You have 7 seconds to impress –  Go! 

Abby Grace – Discussed the importance of promoting yourself and small or large businesses through social media.

  • She was able to build her business from social media.
  • Tips on how to keep yourself current and professional in the world of social media
  • “Social media is completely unstoppable.”

Shelly Whitaker – Talked about how to improve and create a professional Resume.

  • Tips and tricks on building your resume
  • What an employer might look for – specifically

I really enjoyed what these powerful women had to say! The speeches were  insightful and makes me want to get my professional life in order.  It is always nice to learn how to dress professionally and gather tips to improve my resume but  Abby Grace was my favorite.  This amazing person was able to keep my attention and move me through her personal experiences.  Her story is very similar to my story in some ways and just moves me.

It gives me hope for my future endeavors.

MG.

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To Advertising of 2013 and beyond

It is no secret that advertising is going digital, moving from the older print age. If I were to teach the youth of today about advertising there are several things I would make sure they knew.

This is one of the most dynamic and creative industries, one that changes rapidly. Advertising has changed in many ways due to new trends, different audiences, and different products.   The advertising industry holds more change than the previous 80 years. Increasingly empowered consumers, more ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.

Today consumers are increasingly in control of how they view and interact with the media.  This happens by filtering the advertising in a multichannel world, by shifting their attention from traditional TV to skipping ads, sharing and rating tools.  Thanks to technology, advertising is pushed forward by the introduction of new innovations and approaches for controlling online intelligence.

Advertisers are constantly trying to monitor and measure the amount of data across the web.  While social metrics like tweets, likes, comments and mentions record the consumer engagement, companies have yet to determine how these connections drive a company’s growth.  In the next few years’ companies will be able to connect the dots between engagement and customer possession.

With the rise of the smartphone, advertisers have been taking advantage of this method of online consumption.  Mobile ad clicks and purchases have been low, but in the years to come a new generation of mobile networks should support even better online experiences, creating more opportunities for advertisers.

With methods evolving and changing so rapidly, who knows where advertising will take us in the next five years.  Over the past decade there have bee massive changes to the digital advertising industry but the main objective to sell the idea or product remains the same.  As an advertiser you want to build a relationship with you customer and the brand. Building relationships are one of the most important aspect to hooking your customer. After all the change, some things just stay the same.

Great ideas do not change

Robert Bly once stated the question “Has the internet changed c20090930033424opywriting?”  His answer – “no.”  The reasoning behind this is that there have been minor changes brought out by the Internet.  The Internet gives more overloaded information to the consumers.   Teressa Iezzi believes this answer is unfitting.  She states that it cannot just be viewed as just another “channel “ medium.  The Internet is more than just an instrument of change.

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