How are you learning to communicate?

During this past week at Radford University in Virginia, Communication Week took place.  The Coms department had several key individuals, in various communication fields, to share their experiences and insight the to RU students.  These wonderful people took time out of their busy lives to help us out. I have to say it was awesome to see so many fellow communication students out this week to hear everyone speak!

Of all the wonderful guest speakers I was able to attended these three:

Joanne Rae – Demonstrated  how to be a professional in the workplace and during interviews

  • She gave tips on what to and what not to wear
  • What is appropriate during an interview.  
  • You have 7 seconds to impress –  Go! 

Abby Grace – Discussed the importance of promoting yourself and small or large businesses through social media.

  • She was able to build her business from social media.
  • Tips on how to keep yourself current and professional in the world of social media
  • “Social media is completely unstoppable.”

Shelly Whitaker – Talked about how to improve and create a professional Resume.

  • Tips and tricks on building your resume
  • What an employer might look for – specifically

I really enjoyed what these powerful women had to say! The speeches were  insightful and makes me want to get my professional life in order.  It is always nice to learn how to dress professionally and gather tips to improve my resume but  Abby Grace was my favorite.  This amazing person was able to keep my attention and move me through her personal experiences.  Her story is very similar to my story in some ways and just moves me.

It gives me hope for my future endeavors.



To Advertising of 2013 and beyond

It is no secret that advertising is going digital, moving from the older print age. If I were to teach the youth of today about advertising there are several things I would make sure they knew.

This is one of the most dynamic and creative industries, one that changes rapidly. Advertising has changed in many ways due to new trends, different audiences, and different products.   The advertising industry holds more change than the previous 80 years. Increasingly empowered consumers, more ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.

Today consumers are increasingly in control of how they view and interact with the media.  This happens by filtering the advertising in a multichannel world, by shifting their attention from traditional TV to skipping ads, sharing and rating tools.  Thanks to technology, advertising is pushed forward by the introduction of new innovations and approaches for controlling online intelligence.

Advertisers are constantly trying to monitor and measure the amount of data across the web.  While social metrics like tweets, likes, comments and mentions record the consumer engagement, companies have yet to determine how these connections drive a company’s growth.  In the next few years’ companies will be able to connect the dots between engagement and customer possession.

With the rise of the smartphone, advertisers have been taking advantage of this method of online consumption.  Mobile ad clicks and purchases have been low, but in the years to come a new generation of mobile networks should support even better online experiences, creating more opportunities for advertisers.

With methods evolving and changing so rapidly, who knows where advertising will take us in the next five years.  Over the past decade there have bee massive changes to the digital advertising industry but the main objective to sell the idea or product remains the same.  As an advertiser you want to build a relationship with you customer and the brand. Building relationships are one of the most important aspect to hooking your customer. After all the change, some things just stay the same.

A Day in the Life

After all the jobs in advertising, my dream job is to be a creative director.  Their job is translate marketing objectives into creative designs, strategies and plans.  They manage graphic design, web development, concept development, copywriting, advertising and promotions.  This requires someone who is passionate, self-motivated, resourceful, and have pristine design and leadership skills.

Here would be a day in the life of my dream job:

7:30 am:  My third snooze alarm is going off.

7:35 am:  I finally get out of bed and stumble into the bathroom.

8:15 am:  I grab the juice from the fridge and scarf down some toast.

8:20 am: I quickly check my work email from my iPhone (lifesaver). Luckily all that’s there is a meeting notice for later in the week.

8:25 am: I  grab my key’s , bag, and head to the car

8:40am: I run through the drive through at Starbucks, thank God traffic isn’t too bad this morning.

9:00am: I am settled at my desk and have gone through the additional emails I received from the time I left the house till now.  There are a couple of revision requests and one new urgent project from the servicing director (a huge client we have).

9:35am: I check all my social media accounts, keeping updated on the world.

10:00am: Thee client is now calling me directly. I now have to stop everything I was working on to meet for a brainstorming session with my available graphic designers.

12:00pm: The brainstorming is complete! LUNCH??? Not yet.  I still have 2 other graphic requests to go over with my designers and copywriters before our meeting at 2pm.  I also have the servicing director come to my desk back and forth.

12:10pm: Since this is everyone’s lunchtime, the office is loud so I shut my door and drown out everything with my iPod.  Thank God for earphones and closed doors.

1:20pm: I finally get to take a couple minutes and scarf down some lunch.  Jimmy Johns is a lifesaver.  Love the club lulu.

2:00pm: Everything was delivered on time to the client director’s liking!  He is going to present at the client meeting.  The graphic design department isn’t going to be involved in the meeting, but I’ve learned how to communicate our ideas and get the point across.

2:45pm: I get a call from Donna, our admin up front.   My print vendor rep is here with my calendar proof.  Since we are printing a couple projects in 4-color process, I always want to make sure everything is up to par.

3:00pm: I proof the entire piece and of course find a few mistakes.  I mark them up and request a second proof.  I also spend some time chitchatting with the rept.  It is very important to build relationships and you’ll never know if you need them later down the road.

4:00pm: Is it the end of the day yet?

4:20pm: I was going through a couple missed calls and several emails.  The servicing director is back from his meeting with the client feedback.  More changes.  Gotta love how our clients make changes constantly.  The copywriters are updating some files and I have to check them before I leave the office.

5:45pm: 15minutes couldn’t come soon enough!

6:07pm: I am packed up and rushing out the door to make it to the AIGA board meeting.

6:30pm:I arrive at out meeting.  Being involved in a professional design organization like AIGA, helps me stay current in my design community and the industry as a whole.

6:35pm:We spend the hour going over upcoming events, membership numbers, brainstorming for future events, etc. The meetings are scheduled for an hour but always go over.

8:00pm: I finally make it home!  I take off my shoes and curl up on the couch.

9:30pm: I check my work emails and responded to a few questions.  I close my computer and turn on the tv.

10:00pm:  After going over my mental checklist, I finally doze off to sleep.

Until tomorrow… 

Fall in Loft all over again.

Connections at the Loft!

One of my favorite brands, and one I currently work for, is Ann Taylor Loft.  This is the sister store of the original Ann Taylor.  The brand represents what it means to be a “real woman.” They believe “best relationships are built on trust. Well, that and an amazing wardrobe. We became a trusted personal stylist by connecting with women on a genuine level – equal parts expert, confidante and friend who tells it like it is. We give her fashion advice, ideas and inspiration that make her style aspirations attainable. We believe in offering versatile, accessible and affordable fashion with undeniably feminine appeal, special and unexpected details and a flattering fit.”

Continue reading