Great ideas do not change

Robert Bly once stated the question “Has the internet changed c20090930033424opywriting?”  His answer – “no.”  The reasoning behind this is that there have been minor changes brought out by the Internet.  The Internet gives more overloaded information to the consumers.   Teressa Iezzi believes this answer is unfitting.  She states that it cannot just be viewed as just another “channel “ medium.  The Internet is more than just an instrument of change.

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